ARE YOU REACHING EVERYONE?
MARKET THE TARGET™
IN PERSON. IN PRINT. ONLINE. ALIGNMENT.
BRANDING OVERVIEW
Definition. Purpose. Attack.
Who Should Attend. The Benefits. The Venues.
2 - Day Market The Target™ | Branding Exercise -
Sample Agenda
OVERVIEW
The Market The Target™ | Branding ‘exercise’ is just that, work, but fun work, creative work, collaborative work, ‘team’ work with a single mission, drive sales. We kick-off the day by providing a definition of what branding is. We all know it started with cows, but it’s significantly more expansive, more detailed and much more challenging than using a branding iron to distinguish our cows from yours.
Our process-driven approach helps us gain clarity as to what exactly is our goal, defining clearly who our target audience really is, and most importantly, why they would say ‘yes’ to us.
Amazing things begin to happen when you are able to corral a select group of very smart, experienced, high achievers in a room, get them to all agree on the objective, who the target audience is, and invite them to take personal responsibility for working collaboratively, in designated teams, to focus on the task at hand and propel this initiative forward.
THE BENEFITS
Synergy. The entire team unifies around a mission. A melding. A collective march. Something much bigger than themselves.
Chrystal Clarity, as to who we are, what we really do, and why people should use us.
The ‘New Uniform’ phenomenon. Excitement within the troops. Increased confidence among the leadership team.
Alignment facilitates execution. Better execution leads to higher levels of achievement.
Stronger brand. Better name recognition. Greater Sales!
““When I first met Scott I was a wholesaler. I was impressed with his knowledge of our role, our world and our challenges. This one-day session was not only transformational for me, but became the beginning of an enduring friendship with Scott. Today, I am a successful financial advisor. We continue to work together, strategize together, and push the high performance envelope together to help our mutual clients, families, and colleagues. It’s a great day when we talk and even a better day when I put his insight into action. If you are looking for someone to help you grow your people, craft a critical core message or inspire your team, call Scott.””
Click here to learn more about our MARKET THE TARGET™ Marketing Solutions.
