ARE YOU REACHING YOUR AUDIENCE?
MARKET THE TARGET™
IN PERSON. IN PRINT. ONLINE. ALIGNMENT
Definition. Purpose. Attack.
Who Should Attend. The Benefits. Venues.
2 - Day Market The Target™ | Branding Exercise
Sample Agenda
BRANDING OVERVIEW
PROCESS OVERVIEW
Reality, Roles, Process
Process Overview, Platform Selection,
Slide Execution
PLATFORM OVERVIEW
PORTFOLIO OVERVIEW
Case Studies
Problem, Solution, Execution
WHAT YOU SHOULD KNOW
Serving as the ‘architect’ for our clients, we work closely with the graphic design team (yours or ours) and the client, to make sure the presentation and marketing collateral meet all of our needs and most importantly, meet the needs of our target audience. Our Presentation Design Process includes a Platform Overview to determine the best software to employ based on client dictates, Message Conversion facilitating the transformation of the written word into a storyboard/visual mind map, complete with various media option, and lastly Design Execution, maintain regular communication with the design team and the client to guard against the loss of presentation assets while protecting the structural integrity throughout the design phase.
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MARKETING
A winning marketing effort showcases a synergy of content (mind), design (body), and energy (spirit). Marketing is partly about packaging, but we have to be careful that our message doesn’t get lost in the forest of creativity. Great packaging alone doesn’t equate to a great package. Our approach is to work with clients to create great messages, then help them to identify the optimal ways to symbolize, visualize, position and convey their messages. It might be photography, it might be video, it might be charts, it might be music, it might be all four. Our philosophy is pure and simple, do what works!