Selling. The True Story
There are two critical components in any successful sales initiative: A Great Story (presentation(s) and Great Story Sellers (presenters).
First, we need to have a Great ‘Story.’ I use that word judiciously, because too often people associate the word ‘story’ with fiction. In this context, it is anything but fiction.
Your ‘Story’ is the ‘Real Story.’ It’s the total truth. Your Story’ is just that… it’s ‘Your Story.’ It’s how you got in the business, it’s about a problem you had and how you solved it. It’s about something you did for fun and how it turned in to a career. It’s about your marriage, and how the dreams you had were washed away by the tears you shed, and how God became a real, living God.
It’s about where you were when the light bulb came on, and your great idea was born. It’s about losing a loved one, and how you were overwhelmed by the kindness bestowed on you by people, some you did not even know. Stories touch people's heart, they relate to people in ways, facts and figures never will.
What’s your ‘Story?’
In addition, we need to be great ‘Story Sellers.’ Our ‘Story’ is our story because we had an experience, a life event. That ‘life event’ affected us in a way that transformed us for the better. It took us down a path, on a journey of discovery, and because we followed the path, we learned something. Now we want to share it with others.
To not share our story with others would be selfish. It would be like ‘hoarding water from people that were dying of thirst.’ If we look at it closely, we would see that by NOT sharing our ‘Story’ we are doing people a disservice. So, when I refer to being a ‘Story Seller,’ I’m referring to the person that wants to ‘help’ other people by sharing their Story. We need to be that person. We need to be that ‘Story Seller.’ Because ‘selling,’ truly ethical selling, is about asking questions, listening to what people tell you, then sharing the ‘true story’ with others with an intention to genuinely help that other person.
At Trivium Performance, that’s what we do. We help our clients Think, Create and Communicate.
If you’d like some help crafting a Great Story (presentation(s) and/or some help with your team becoming Great Story Sellers (presenters), visit our website www.triviumperformance.com then give us a call at 843.301.1768.
