ARE YOU REACHING YOUR AUDIENCE?
MARKET THE TARGET™
IN PERSON. IN PRINT. ONLINE. ALIGNMENT.
Definition. Purpose. Attack.
Who Should Attend. The Benefits. Venues.
2 - Day Market The Target™ | Branding Exercise
Sample Agenda
BRANDING OVERVIEW
Reality, Roles, Process
Process Overview, Platform Selection,
Slide Execution
PROCESS OVERVIEW
PLATFORM OVERVIEW
PORTFOLIO OVERVIEW
Case Studies
Problem, Solution, Execution
““I’ve worked with Scott Hays since 1999 on various projects focused on communications and message consulting. He is an outstanding professional and, in my opinion, without parallel in his area of expertise.””
The Playbook Concept
““I first met Scott as a trainer I had hired at Skandia and later at Sun America. He connected with our sales team more credibly than others before or since. I was excited to learn he had branched out to start his own firm and have recently engaged him. He’s helped us at the account management level, sales force and even our marketing team. I’m a fan of Scott’s and a first hand beneficiary of his training.””
““This guy is one of the best. Hope to use him myself this year.” ”
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